Privacy Policy
Who We Are
Bioworld Merchandising, Inc. operates as a Texas Corporation located at 1159 Cottonwood Lane, Irving, TX 75038. The company processes personal information in compliance with relevant data protection regulations. Inquiries: (privacy@bioworldmerch.com).
Information We Collect
Website Personal Data
- Name, Address, Email, Telephone number, IP address
- Financial data for purchases
- Browser type and version, Time zone setting and location
- Browser plug-in types and versions
- Operating system and platform
Wearable Technology Data
The company collects extensive health and fitness data including device information, heart rate, sleep patterns, fitness tracking, user profiles, and location data. Data collection can be adjusted or disabled through device settings or associated apps.
Collection Methods
- Direct collection through orders and forms
- Passive collection via cookies and tracking tools
- Location data through GPS, WiFi, and cell tower identification
- Third-party information from social media platforms and data aggregators
How We Use Your Personal Data
We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this Privacy Policy.
Usage Purposes
- Provide requested services or products
- Create and maintain accounts
- Improve services and personalize advertising
- Respond to inquiries and comments
- Enable interactive features
- Provide technical support
- Understand service usage patterns
- Send service communications and announcements
- Market products and services
- Combine information for stated purposes
Users can opt out of marketing communications through website settings or by following opt-out links in messages.
Your Rights Regarding Personal Information
Available rights (jurisdiction-dependent):
- Request access to personal data held
- Learn processing purposes and data categories
- Identify data recipients
- Request data correction or completion
- Request data erasure (where applicable)
- Restrict processing
- Object to direct marketing
- Request data portability
- Receive information about automated decision-making
Users must verify identity before requests are processed. Requests should be directed to the Data Protection Officer.
Data Sharing Practices
Bioworld shares personal information in these circumstances:
- Corporate affiliates and ownership changes
- Service providers under confidentiality agreements
- Payment processors and vendors
- Business partners including Amazon, Facebook, and Mailchimp
- Public reviews (published under provided screen names)
- Law enforcement and authorities when legally required
- Anonymized, aggregated data without restrictions
Data Security Measures
The company implements multiple protective layers:
- Restricted access controls
- IT authentication systems
- Firewalls
- Anti-virus and malware protection
Data Retention Periods
- Legal Compliance: Minimum 6 years for basic personal data under UK tax law
- Account Information: Duration of account existence
- Health Data: One year after account deletion or device usage cessation
- Legitimate Business Interests: As long as necessary
- Anonymized Data: Indefinite retention permitted
Cookies
A ‘cookie’ is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. Cookies optimize user experience and enable site functionality. Most browsers allow cookie restrictions, though disabling them may limit website feature access.
Other Websites
Bioworld disclaims responsibility for third-party website privacy practices. Users should review privacy statements on linked sites before use.
Children
The company does not knowingly collect data from individuals under 18. Parents discovering unauthorized child data collection should contact privacy@bioworldmerch.com for removal within a reasonable timeframe.
Complaints Process
Unsatisfied users can contact the DPO using provided contact information. EU residents may lodge complaints with the Information Commissioner's Office at www.ico.org.uk.